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Sitter Statistics Explained

Do you want to know what all the numbers mean and how they relate? Fear not, read on for clear explanations to help you understand your performance on the way to becoming the best pet sitter around!



Repeat Customer Rate (RCR) - This is a percentage. It is calculated by looking at the total amount of unique customers you have and comparing it to how many have come back.


E.g John S has 18 customers since he has been with Mad Paws and 12 of them have come back. His RCR = (12/18)*100 = 66.6% 


Booking Completion Rate (CV) - This is a percentage. It is calculated by looking at the total amount of Booking Requests you have received and comparing to how many you have accepted and completed.


E.g John S has had 65 booking requests since he has been with Mad Paws and 46 he has completed. His CV = (46/65)*100 = 70.7% 


Repeat Stays - This is calculated by looking at the total amount of bookings you have had (Regardless of booking type) from customers that have booked with you a second time. The same customers that make up your RCR!


Response Rate - This is a percentage. It looks at the amount of times you have responded back to a customer. It doesn’t matter if you say “I’d love to accept your booking”, “I’m afraid I can’t meet your needs”, or “Can I get back to you?”


Tip: Maintaining a 100% response rate helps your search ranking!


Average Response Time - This is the average amount of time you take to respond to an enquiry that a customer has sent to you. We group them so they are easy to understand


Calendar Updated? - This looks to see if you have updated your calendar in the last month or not.


Tip: We encourage updating on a weekly basis. It will keep your schedule organised and the search ranking algorithm pushes you higher up on the list!


Average Star Rating - Everyone knows this one! Here we average the score (out of 5 stars) that your customers have given you after each booking.

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